Project Description
Project Brief
METAS is the so called “guardian of measurement units in Switzerland”. frank berry was consulted in order to market their unique VNA Tool. To create a vision and a mission for this product, frank berry run a workshop with the METAS team. Through different games and activities, we came up with a strategic marketing solution to position the VNA Tool.
Deliverables
- Creative Workshop
- Creation of vision and mission statement
- Definition of unique selling proposition
- Definition of target audience