Project Description

Project Brief

METAS is the so called “guardian of measurement units in Switzerland”. frank berry was consulted in order to market their unique VNA Tool. To create a vision and a mission for this product, frank berry run a workshop with the METAS team. Through different games and activities, we came up with a strategic marketing solution to position the VNA Tool.


  • Creative Workshop
  • Creation of vision and mission statement
  • Definition of unique selling proposition
  • Definition of target audience